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东方甄选回应股东:董宇辉不会像传统MCN那样拿提成,“与辉同行”盈利可观
2024-01-21 17:27:23 来源:妙辞帮中高考核心单词 阅读:353

中文新闻:

东方甄选披露了外界关注的董宇辉收益信息。

1月20日,澎湃新闻记者从知情人士处获悉,东方甄选控股有限公司(01797.HK,以下简称“东方甄选”)于近日召开一场临时股东大会上,谈到旗下“与辉同行”直播间、核心主播利益分成和未来战略等核心问题。

截至1月19日收盘,东方甄选报24.45港元,跌2.98%。

谈董宇辉收益:不会像传统MCN那样拿提成

对于外界关注的收益分成情况,上述知情人士告诉记者,在股东大会上,东方甄选管理层表示,“与辉同行”是东方甄选全资子公司,保证由东方甄选100%控股。公司和董宇辉不会像传统MCN机构(网红直播公司)那样拿提成,更多是通过股权方式,实现与公司长期利益的绑定。

对于董宇辉本人的收益,管理层称,已经给予他很多股份,公司对于核心人才会给到充分激励,“对于董宇辉更多是股权方面的激励,事实上他跟公司是绑定在一起的。”

“与辉同行就像我们一个新的抖音矩阵号,但是因为董宇辉的特殊性,我们没有放在东方甄选矩阵下面,而是成立一个独立的品牌,它的收入和利润都会百分百并入东方甄选。”相关管理层称,“和其他矩阵号的区别是,董宇辉对于卖什么商品有更多自主权,但人员的激励考核,目前仍然在我们统一管理尺度下。”

对于上述说法,澎湃新闻记者向东方甄选方面求证,截至发稿尚无回应。

“与辉同行”是俞敏洪为董宇辉设立的直播间,隶属于东方甄选旗下。去年年底,在东方甄选“小作文”风波中,俞敏洪曾表示,董宇辉将会成立独立工作室,以及成立个人IP直播间,其他主播们也会一起参与,主攻文旅业务。董宇辉独立工作室的收益都会记录到东方甄选。

据天眼查APP显示,与辉同行(北京)科技有限公司注册资本1000万元,董宇辉为法定代表人、执行董事、经理,俞敏洪担任监事。股权穿透显示,由孙东旭担任法定代表人的新东方迅程网络科技100%控股与辉同行,与辉同行(北京)科技有限公司实控人依然为俞敏洪。

1月20日当天,董宇辉抖音账号认证已变更为“与辉同行主播、东方甄选合伙人”。此前,董宇辉抖音账号认证为“东方甄选主播”,签名为“勿意,勿必,勿固,勿我”。更早之前,董宇辉账号的签名则为“曾经是老师,现在是售货员”。

谈“与辉同行”:盈利情况很可观

对于与辉同行的销售情况,东方甄选管理层披露,目前业绩和盈利情况很可观,在抖音上的非直播销售已经占到自营品销售的30%,有很多客户不看直播直接回购。这说明“与辉同行”作为东方甄选的子品牌前景十分可观,对于投资者持续利好。

会上,有股东提问,近期“与辉同行”上代销的产品,很大一部分是知名度和单价相对较低,供货能力不足的品牌。管理层回应称,目前直播间对于第三方代销产品的经营模式,不管是选品团队,还是选品思路,都是和东方甄选共用的,因为与辉同行现在还没有建自己的选品团队。

此外,股东会上还谈到了东方甄选未来的战略发展。在东方甄选大力建设的自营品方面,管理层称,为了扩大自营品的影响力和知名度,目前正在进行阶段性促销。公司目前处在快速发展阶段,优先追求的是规模和销量,其次才是利润。

不过,这并不代表让利是无上限的,现在自营品的所有促销活动都是在保持不亏损的前提下进行的。“每一个产品我们都是赚钱的,这样也可以提升整体交易额和利润率。”相关管理层表示。

从外界披露数据来看,近期“与辉同行”表现可圈可点,大有超越东方甄选的势头。灰豚数据显示,“与辉同行”在1月9日开播当天GMV破亿,此后1月10日至1月19日之间,日均GMV几乎均突破2500万元,而东方甄选同期日均GMV为1000万元-2500万元。


英文译文

Dongfang Zhenxuan has disclosed the earnings information of Dong Yuhui, which is of concern to the outside world.

On January 20th, a reporter from Pengpai News learned from insiders that Dongfang Zhenxuan Holdings Co., Ltd. (01797. HK, hereinafter referred to as "Dongfang Zhenxuan") recently held an extraordinary shareholder meeting to discuss core issues such as its "Walking with Hui" live broadcast room, sharing of interests among core anchors, and future strategies.

As of the close on January 19th, Oriental Selection reported HKD 24.45, a decrease of 2.98%.

Talking about Dong Yuhui's Benefits: Will Not Take Commissions Like traditional MCNs

Regarding the profit sharing situation that has attracted external attention, the above-mentioned insiders told reporters that at the shareholder meeting, the management of Dongfang Zhenxuan stated that "Tonghui Tongtong" is a wholly-owned subsidiary of Dongfang Zhenxuan and guarantees 100% control by Dongfang Zhenxuan. The company and Dong Yuhui will not receive commissions like traditional MCN institutions (internet celebrity live streaming companies), but rather bind with the company's long-term interests through equity.

Regarding Dong Yuhui's personal income, the management stated that they have already given him a lot of shares, and the company will provide sufficient incentives for core talents. "For Dong Yuhui, it is more about equity incentives, and in fact, he is bound to the company."

"Yohui is like a new Tiktok matrix number, but because of Dong Yuhui's particularity, we did not put it under the Oriental selection matrix, but set up an independent brand, and its revenue and profits will be 100% incorporated into the Oriental selection," said the relevant management, "The difference from other matrix numbers is that Dong Yuhui has more autonomy in selling what products, but the incentive assessment of personnel is still under our unified management scale."

Regarding the above statement, a reporter from Pengpai News has sought confirmation from Dongfang Selection, and as of the time of publication, there has been no response.

"Walking with Hui" is a live broadcast room set up by Yu Minhong for Dong Yuhui, under the umbrella of Dongfang Zhenxuan. At the end of last year, in the controversy surrounding the selection of "essays" by Dongfang Zhenxuan, Yu Minhong stated that Dong Yuhui would establish an independent studio and a personal IP live broadcast room, and other anchors would also participate, focusing on cultural and tourism business. The profits of Dong Yuhui's independent studio will be recorded in Dongfang Zhenxuan.

According to the Tianyancha app, Tongtong (Beijing) Technology Co., Ltd. has a registered capital of 10 million yuan, with Dong Yuhui as the legal representative, executive director, and manager, and Yu Minhong as the supervisor. according to equity penetration, New Oriental Xuncheng Network Technology, represented by Sun Dongxu as the legal representative, holds 100% of the shares in Huitong, and the actual controller of Huitong (Beijing) Technology Co., Ltd. is still Yu Minhong.

On January 20, the authentication of Dong Yuhui's Tiktok account has been changed to "peer anchor with Hui and partner selection by Dongfang". Previously, Dong Yuhui's Tiktok account was certified as "Oriental select Anchor", and his signature was "Don't care, don't have to, don't fix, don't me". Earlier, the signature on Dong Yuhui's account was "used to be a teacher, now a salesperson.".

Talking about "Walking with Hui": The profit situation is considerable

As for the sales of Yohui, the management of Orient Selection disclosed that the current performance and profitability are very impressive. The non live sales on Tiktok have accounted for 30% of the sales of proprietary products. Many customers do not watch the live broadcast and buy back directly. This indicates that "Walking with Hui" as a sub brand of Oriental Selection has a very promising prospect, which is continuously beneficial for investors.

At the meeting, a shareholder asked that a large portion of the products sold on behalf of "Tonghui Tongtong" recently are brands with relatively low popularity and unit price, and insufficient supply capacity. The management responded that the current business model for third-party sales of products in the live broadcast room, whether it is the product selection team or the selection strategy, is shared with Dongfang Zhenxuan because they have not yet established their own product selection team with Hui.

In addition, the shareholder meeting also discussed the future strategic development of Dongfang Zhenxuan. In terms of self operated products vigorously developed by Dongfang Zhenxuan, the management stated that in order to expand the influence and popularity of self operated products, a phased promotion is currently being carried out. The company is currently in a rapid development stage, prioritizing scale and sales, followed by profit.

However, this does not mean that the profit margin is unlimited. Currently, all promotional activities for self operated products are carried out on the premise of maintaining no losses. "We make money from every product, which can also increase the overall transaction volume and profit margin," said the relevant management.

According to the disclosed data from the outside world, the recent performance of "Tonghui Tongtong" has been impressive, with a strong momentum of surpassing Dongfang Zhenxuan. According to Grey Porpoise data, "Walking with Hui" had a GMV of over 100 million on the day of its broadcast on January 9th. From January 10th to January 19th, the daily GMV almost exceeded 25 million yuan, while Dongfang Zhenxuan's daily GMV during the same period was between 10 million yuan and 25 million yuan.


重点词汇

甄选 select ; pick

澎湃 surge ; be in an upsurge ; the roaring of breakers

新闻记者 journalist ; reporter ; newsman ; newspaperman ; journo

控股有限公司 SJM ; eSun Holdings ; YGE ; UNITED CONTINENTAL HOLDINGS

以下简称 hereinafter referred to as

股东大会 general meeting (of stockholders) ; shareholders' meeting ; stockholders' conference

提成 Commission ; deduct a percentage from a sum of money ; take a percentage ; draw a percentage

收益分成 revenue sharing ; Carried Interest ; Gain sharing

管理层 Management Layer ; MBO

全资子公司 Wholly owned subsidiary ; sole subsidiary ; subsidiary of sole investment


句子解析:

[As for the sales (of Yohui)], the management (of Orient Selection) disclosed | that the current performance and profitability are very impressive.

句子语法结构详解:

* orient 开头为祈使句。

* orient 为谓语。

* disclosed 为谓语,采用一般过去时。

* that 为连词,引导宾语从句。

* are 为系动词作谓语,采用一般现在时。

* impressive 为形容词作表语。

* the 为定冠词。


句子相关词汇解释:

Phrase:as for至于

Vocabulary:

新建 DOC 文档_01.png

编辑

句子语法错误检查:

As for the sales of Yohui, the management of Orient Selection disclosed that the current performance and profitability are very impressive.

 主句与从句时态呼应错误。 (详解)






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